Sydney Sweeney Sparks American Eagle Stock Surge: Is It the Next Meme Stock Phenomenon?
New York, NY – The intersection of pop culture, celebrity influence, and retail investor enthusiasm has once again sent shockwaves through the stock market. American Eagle Outfitters (AEO) , the popular apparel retailer, witnessed a dramatic surge in its stock price this week, driven by its new Fall 2025 denim campaign featuring "Euphoria" star Sydney Sweeney . The sudden rally has ignited speculation that AEO could be the latest beneficiary of a renewed meme stock frenzy. Presley Ann | Getty Images Entertainment | Getty Images Shares of American Eagle Outfitters jumped significantly in after-hours trading and continued to climb, with some reports indicating a surge of over 22%. This sharp increase comes after the brand unveiled its "Sydney Sweeney Has Great Jeans" campaign, a strategic move to re-energize sales and reconnect with its core Gen Z consumer base, particularly amidst a challenging retail environment. The Power of Celebrity and Social Media Sydney S...